What Is Rigid Board? Types and Uses in Packaging As competition increases across retail and eCommerce, packaging is no longer just about protection. For many UK brands, packaging is now part of the product experience itself. This is where rigid board comes into focus. Businesses selling cosmetics, candles, electronics, or premium gifts often reach a point where standard cardboard no longer reflects the value of what is inside. Rigid board packaging is commonly used when presentation, structure, and durability matter as much as protection. However, it also comes with higher material and production costs, which makes understanding when and how to use it commercially important. Choosing rigid board without a