Halloween Packaging Trends 2025: What’s Hot in Spooky Design

Halloween has become more than a night of trick-or-treating — it’s a £500 million-plus opportunity for brands across food, beauty, gifting, and retail. Each October, shelves turn black and orange, and packaging takes centre stage. In 2025, that trend isn’t slowing down — it’s getting smarter, greener, and scarier-good for sales.

From metallic finishes that shimmer under store lights to eco-friendly materials that thrill the planet as much as your customers, we’ve rounded up the top Halloween packaging trends for 2025 — plus a few ways to make your brand part of the spooky fun.

👉 Want to see what’s possible? Explore our full range of custom Halloween boxes.

The Halloween Packaging Boom

Halloween is now one of the most commercially creative seasons in packaging design. Limited-edition boxes, custom wraps, and themed sleeves don’t just hold products — they sell them.

Eye-catching packaging boosts impulse buys, drives social media shares, and gives customers that collectable, “limited-run” excitement. Whether you sell candles, confectionery, or cosmetics, seasonal packaging connects emotionally and makes your brand part of the seasonal conversation.

Even small tweaks — like switching your box texture or foil colour — can double engagement. If you’re developing new designs, our team at Buy Packaging Boxes can help with custom printed boxes that align with your brand aesthetic.

Why Halloween Packaging Trends Matter for Brands?

For marketers, seasonal packaging is strategy, not decoration. It sparks emotional connection, builds collectability, and creates social buzz that extends beyond the shelf.

When done right, Halloween packaging acts as a limited-time rebrand — an easy way to re-energise familiar products with fresh appeal.

Think of it as short-term storytelling through design: colour, texture, and finish all play a role in how your customers perceive your product.

Trend #1 — Matte Black + Metallic Finishes