The Rise of Kraft in 2025: What It Is, Why It’s Trending, and How to Make It Work for You
The Rise of Kraft in 2025: What It Is, Why It’s Trending, and How to Make It Work for You Table of Contents TL;DR – Quick Take on Kraft Kraft paper is a strong, unbleached, and eco-friendly material made from wood pulp. It’s naturally brown but also available in white and custom shades. Ideal for food, fashion, beauty, and eco-conscious brands. Fully recyclable, biodegradable, and often FSC-certified. Used in boxes, mailers, bags, labels, wraps, and inserts. What Is Kraft Paper and Kraft Packaging? Kraft paper is a durable, coarse-textured paper made through the kraft process, where wood pulp is chemically treated to maximise strength. It’s typically brown in colour, giving